The pet food and feed supplement market is changing rapidly. Pet owners are increasingly looking for solutions that combine health with convenience and taste. Gummies as a functional supplement fit this bill perfectly: they’re a treat that dogs find appealing, while also providing important health benefits. For manufacturers and brands, they offer an opportunity to capitalize on trends and differentiate themselves with an innovative product.
Gummies offer a unique combination of benefits:
Palatability: dogs gobble them down with ease.
Flexibility: adaptable in shape, flavour, colour and ingredients.
Stability: long shelf life and consistent dosing.
Private label: easy to develop under your own brand, fully customized.
These properties make gummies particularly suitable for a wide range of applications.
A gummy formulation can be developed for various health purposes:
Calming & stress: support for anxiety or tension.
Hip & joint support: for supple joints and mobility.
Skin & coat: contributes to a healthy skin and a shiny coat.
Digestive support: promote digestion with pre- or probiotics.
Multivitamins: all-in-one formula for vitality and energy.
This versatility makes gummies a valuable addition to virtually any supplement portfolio.
Nutriliq produces gummies in various shapes (round, oval, or square) weighing 3 to 4 grams each. Natural ingredients such as carrot, beetroot, or spirulina are often used for color. Packaging ranges from resealable pouches to jars and bulk packs. This makes gummies suitable for a wide range of market segments and positions.
The combination of natural, functional, and innovative makes gummies a strong product concept. They meet the growing demand for premium and clean-label solutions for dogs and offer brands an attractive way to differentiate themselves in a competitive market.
Nutriliq supports pet food partners with private label solutions for gummies as functional supplements. Contact us for advice and discover how your brand can benefit from this innovation.
Nutriliq supports pet food manufacturers with innovative, natural solutions for hydration support. Contact us to learn more about our product offerings.