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Cats are known for their low thirst. As a result, they often drink too little, which can lead to urinary tract and kidney problems. Hydration support for cats therefore presents a significant opportunity for manufacturers and distributors in the pet food and supplement industry. Natural ingredients and innovative supplements not only help improve fluid intake but also enhance the health and vitality of cats.
1. Kidney health and urinary tract
A good fluid balance supports kidney function and helps prevent bladder and kidney problems, health conditions that are common in cats. This risk is particularly high in older cats or cats fed exclusively dry food. Supplements that promote fluid intake play a crucial preventative role in this.
2. Digestion and absorption of nutrients
Adequate hydration promotes digestion and the absorption of essential nutrients from food and supplements. This makes hydration support a logical addition to the food category. Moreover, better hydration helps prevent constipation, a common problem in indoor cats.
3. Vitality and well-being
Hydration plays a role in energy management, skin and coat condition, and overall vitality. Products that focus on hydration support for cats directly meet the expectations of the modern cat owner. This includes owners who are increasingly choosing preventive health solutions and are willing to invest in premium food and supplements.
Supplements in liquid form that can easily be added to dry food
Functional snacks that contribute to fluid intake
Combinations with electrolytes for cats with increased needs, such as seniors or cats with health problems
The increasing focus on preventive healthcare for pets makes hydration support for cats an essential product category. It not only offers a health benefit for cats but also a differentiator for brands in a competitive market.
Nutriliq supports pet food manufacturers with innovative, natural solutions for hydration support. Contact us to learn more about our product offerings.
Nutriliq supports pet food manufacturers with innovative, natural solutions for hydration support. Contact us to learn more about our product offerings.
Nutriliq is specialised in development and production of feed supplements for all animal species.
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